第四集 (一連七集) 哈佛知識分享: What is strategy? How do you create value? 什麼是策略 ? 你如何創造價值?
一開始我講過:
"The first test of a strategy is whether your value proposition is different from your rivals. If you are trying to serve the same customers and meet the same needs and sell at the same relative price, then you don't have a strategy. " by Michael Porter
如果你嘅價值主張係同你嘅競爭對手一樣, 即係話你服務緊同一班顧客, 解決緊同一問題, 收緊差唔多價錢的話, 哈佛教授米高波特就講你係「人做你做」,你「無策略」 。
咁何謂一個好嘅策略 Good Strategy? 教授講要經得起五個 Tests:
A distinctive value proposition 獨特的價值主張
A tailored value chain 度身訂造的企業價值鏈
Trade-offs different from rivals 同競爭對手不同的「取捨」
Fit across value chain 成條企業價值鏈的活動要配合
Continuity over time 持續性、持續性,不能一時一樣
今集先再你講(1) 同 (2)。 (1) 何謂獨特的價值主張? 你先回答以下三條問題,睇下你同競爭對手有乜唔同。
Which customers are you serving? (What end users? What channels?) 你服務緊邊班客? 誰是最終顧客? 什麼渠道接觸他們?
Which needs are you going to meet? (What products、features、services?) 你想滿足他們什麼需求? 什麼產品、特徵 、服務?
What relative price? (Premium or discount?) 相比起競爭對手,你打算賣貴啲或平啲?
"The value proposition is the element of strategy that looks outward at customers, at the demand side of the business. The value chain focuses internally on operations. Strategy is fundamentally integrative, bringing the demand and supply sides together." by Michael Porter
策略入面的「價值主張」 是從由顧客的「需求」角度出發。 「企業價值鏈」反而是由內部的營運流程「供應」出發。 策略的基礎就係把「需求」及「供應」兩者整合在一起。
你要有好嘅策略,你就要第 (2) Have a tailored value chain 有一條度身訂造的企業價值鏈。由入貨、加工、包裝、市場推廣、 銷售 、出貨、至售後服務都要同競爭對手唔同, 都係度身訂做去服務你以上「價值主張」要服務的顧客。
Michael Porter 話做生意常犯嘅錯誤,亦都係最忌嘅就係 "Stuck in the middle" 「卡住喺中間」。即係平又唔係平過人, 靚又唔係靚過人, 服務嗰班客或者佢哋嘅需求又唔係特別嘅過人,咁你就乜唔係,「價值主張」無乜特別,好難突出。咁你可以點?
例如, 如果就咁開間租車公司,你點同業界巨頭 Hertz, Budget, Avis 打呢? 好容易就 "Stuck in the middle", 因此絕大部分嘅租車公司你都唔會識,我亦都唔會提。 但美國有間獨特的租車公司,Zipcar, 佢同一般嘅租車公司好唔同。
Zipcar 唔係好似絕大部分嘅租車公司咁, target 區外客, 到咗某個城市要租車週圍走。佢係 target 平時市區內住,無養車, 但突然間想租車走一轉嘅人仕。佢唔係按「日租」,而係按「時租」, 你想去超級市場買一轉餸都可以租。
Zipcar冇話特定嘅租車中心, 而係啲車周街泊, 透過佢嘅Apps 你就知道架車泊咗係邊度及還車地點。 咁就更加方便同埋近你屋企。公司營運成本都平好多。
Zipcar 的車種經常畀人感覺係較 “Cool" ,比較型仔啲、環保啲。 佢唔會花好多錢大賣電視/戶外廣告,而係喺架車身上面貼住大大個公司 hip logo,變相周街免費流動廣告。
Zipcar 叫自己做 Car Sharing Company, not Car Rental Company。因為唔係個個人都租得,而只係付月費/年費的會員才能夠租。 依家月費每月7元美金或年費70元美金。咁佢就可以每次收費更平出租,但重複地賺你個月費年費。 佢想建立個形象就係 Car Sharing 遠遠環保過自己一個買架、保養、同埋棄置成架車。專攻年輕、活躍、較 "Green“ 的新一代。
Zipcar 仲有好多好多嘅特點講唔晒。總之就係,佢嘅 value proposition 價值主張 (Which Customers? Which Needs? What Relative Price?) 同所有其他租車公司巨頭都唔同, 成條嘅企業價值都係為咗個「價值主張」而去度身訂,同所有競爭對手都好唔同。
記住前幾集我同你講過,what's the right mind-set for competition? 你應該點諗競爭?
盡量得,你應該諗 Not be the the best, but be unique。 唔係要做到最好,而係做到最獨特。Zipcar is unique.
Not be number 1, but earn higher returns. 唔係要做到第一,而係要多啲回報,賺多啲錢! Zipcar 回報最高嘅係不斷重複收嘅月費年費,最穩定。
Not focus on market share, but focus on profits. 唔係要市佔率,係要利潤。Zipcar 賺錢。
Not serve the "best" customer with "best" product, but meet the diverse needs of target customers. 唔係要「最好」嘅產品,畀「最好」嘅客。而係用唔同嘅產品,滿足唔同顧客嘅需求。Zipcar 班客同其他租車公司好唔同。
Not compete by imitation, but compete by innovation. 唔係人做你做,而係要創新! Zipcar 肯定創新。
Not ZERO SUM game, but POSITIVE SUM. 唔係「零和遊戲」、互相廝殺, 而係大家從不同層面創造價值, 可以有好多個贏家。Zipcar 吸引咗一班平時唔係租開車嘅客, 佢做大咗個餅。
Zipcar 就係做到上 "Be Unique“ 嘅表表者。因此短短幾年間就可以係租車業界一支箭咁標上去,2000年係美國波士頓創立, 2013年就俾另一租車業界巨頭 Avis Budget Group 以美金5億收購了。2016年9月 Zipcar 公佈,全球9個國家,500個城市,擁有超過一百萬個會員。 一百萬個付費會員, 即使全部人唔租車,只係收月費年費都幾和味。 呢個就係我成日所講嘅做生意要做「農夫」,唔好做「獵人」,必須要客人係重複性購買, 你塊田先至會越嚟越大。
包括我自己在內,如果我純粹買賣舖, 根本我同其他商舖投資者無分別, 我錢又唔夠佢哋多,經驗又唔夠佢哋老到。 直接對撼,I have no strategy! 但我做「商舖基金」就完全唔同啦。班目標顧客、佢哋嘅需求、我所收嘅價錢,都完全唔同。 大家都係做「舖」,但我成條做「舖」嘅「企業價值鏈」, 由集資、買舖、 整理間舖、搵租客、諗計仔幫佢做多啲生意、至出售間舖、同售後服務, 都係同其他競爭對手唔同。亦都解釋咗點解, 即使社運/肺炎,我哋基金每季集資起碼6000港幣都季季爆額,近年全香港買賣街舖無人多過我哋, 我相信只要我哋專注係我哋條買舖的獨特嘅「企業價值鏈」,未來幾十年香港都唔會有人買賣舖多過我哋。
"Choices in the value proposition that limit what a company will do are essential to strategy because they create the opportunity to tailor activities in a way that best delivers that kind of value." by Michael Porter
「選擇」係重要嘅! 你公司就要選有乜嘢做,同更重要 - 有乜嘢唔做,咁你先至可以更加度身訂造地做好你成條「企業價值鏈」,去為你嘅「價值主張」創造最佳價值。
有興趣一齊研究下點做? 聽多啲 Michael Porter,就來我星期六嘅早餐會啦! 下集我再同你講 (3) Trade-offs different from rivals 同競爭對手,應該有什麼不同的「取捨」?
。。。。。
My hobby 《星期六早餐會》!
九月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!
哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?
講起哈佛策略教授, 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程, 今次早餐會同你分享,希望對你做生意亦有所啟發。
有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。
9月份,逢星期六早上9時開始,約三小時。地點中環。
對象: 中小企老闆/創業者/公司管理層,連我限4位。
有興趣參加的話,請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。
我唔係靠呢行搵食,免費,我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin
www.edwinlee.com.hk
www.bwfund.com
聯絡李根興 whatsapp (+852) 90361143
#michael_porter #競爭策略
同時也有70部Youtube影片,追蹤數超過1萬的網紅Koe Yeet,也在其Youtube影片中提到,My grandma suffers from Alzheimer’s. Alzheimer's does not simply target a body part or function. It robs away memories, experiences and personality. ...
what is target 在 Pakar diari hati Facebook 的精選貼文
❤️SIMPANAN LUAR BIASA❤️
1 Bulan 1 GRAM
Pasangan dah ada. Tapi saving tak ada.
Itu #sakit kan gais?
That was saya once upon a time. So, what did I do is.
Saya pilih untuk menyimpan emas fizikal. KENAPA yaa saya buat mcm tu?
➡Saya baru betul² rasa erti menyimpan apabila saya simpan emas ini. Kalau simpan RM, saya selalu #terciduk.
Pantang nampak RM banyak sikit. adaaaaa jee benda yang nafsu akan bisikkan. Bila simpan emas, emosi kita tak tergangu.
Setiap bulan dah ada portion untuk tukar kpd emas. what ever price it is. Saya beli and simpan saja sbb saya tahu kalau RM tak tukar jadi gram emas pasti RM tu hilang tanpa jejak.
➡Another BEST PART of saving gold adalah, nilai dia kukuh dan kalis inflasi. Kalau simpan RM, value RM 10K bagi 2 tahun lepas DAH TAK SAMA dengan RM 10K hari ini. Itu baru 2 tahun! belum lagi 3 and so on.. Ini yg dipanggil DEPRECIATION in value.
➡Nak kumpul modal untuk kahwin ni bukan ambik masa 1 atau 2 bulan. Saya ambil masa 2 tahun lebih.
Alhamdulillah dah berjaya mendirikan rumah tangga bersama yg tersayang dan teristimewa sekarang. 😇
➡Gais! ! Tolong jangan buat PERSONAL LOAN untuk kahwin ye! Its soooo dangerous!!
➡Big Thanks Public Gold kerana menyediakan such a great platform untuk memudahkan saya mengejar cita-cita saya.
From that, saya simpan satu bulan satu gram emas and I keep it consistent! Sebab target dah ada kan.. nak kahwin kan 🤭so, semangat kena kuat lah!
➡Sekarang, kita boleh mula simpan emas serendah RM100 untuk 0.3+ gram emas menggunakan platform yg disediakan oleh Public Gold. Harga pergram emas adalah yg termurah di Malaysia. Baru best!! Baru syok!
Nak tahu lebih lanjut, boleh PM/WhatsApp saya di
https://wa.me/message/O5UQQMENTFZ2J1
Follow saya di;
https://instabio.cc/munirahseruja
https://instabio.cc/munirahseruja
https://instabio.cc/munirahseruja
Untuk update terkini ilmu emas. 😇
Kredit Tulisan ; Tn Syarif
what is target 在 Benny Price Fitness Facebook 的精選貼文
Me in my happy place 🤗
-
A few years ago, spending 4 months bouncing around between gyms would have frustrated me 😤 It’s almost impossible to progressively overload exercises when you’re constantly changing machines. Even if the “weight” is the same, there’s a myriad of different factors that will affect the load placed on the target muscles at different contractile lengths.
-
These days I’m just a different type of geek 🤓 I’m obsessed with admiring machines that are designed well, and the challenge of using ones that aren’t 🧩 I embrace the puzzle of optimising a piece of equipment and how the more experience I build doing so, the better rehearsed I am to help answer questions from coaches because I’ve done the thinking in advance 🤔
-
I’ve also learnt that you rarely come up with a great idea first time round. Provided you’re able to keep a mindset of what you currently think not being “the best” and there always being a slightly better solution, the more times you’ve been around the block, questioned your previous thoughts and adjusted the accordingly, the more refined your current thought processes will be 🧐
-
I train to force strong contractions, and I’m pretty sure that if I push myself hard enough I’m not going to get much weaker just because I’m not being a slave to my logbook 📋 Don’t get me wrong - I’m all for tracking and continued improvement in the pursuit of measured progress, and it has its time and place.
-
For me though, to sustain a passion for being in the gym for a lifetime, you have to follow what currently makes being in that environment as stimulating and fulfilling as possible 😃 In the past it’s been overcoming injuries, optimising for sports performance or just chasing numbers. Currently it’s growing my experience and challenging my critical thinking 🔣
-
Kinda cool how fun a place even the most alien and poorly equipped gym can become, once you’re equipped with the knowledge to take getting “creative” in the gym away from coming up with what is essentially resisted choreography 🕺🏻 and towards playing with The Exercise Continuum & The Exercise Equation (two RTS trademarks) ™️
what is target 在 Koe Yeet Youtube 的最佳解答
My grandma suffers from Alzheimer’s.
Alzheimer's does not simply target a body part or function. It robs away memories, experiences and personality. With every passing day, we witness a bit of what defines our loving grandma withering away before our eyes. ?
Nevertheless, I still believe that we should count our blessings. ? Despite all this, at least she seems happy now. For a while, this has been how our daily conversations look like now. She still fills our lives with her smiles, laughter, and love.
If you can spare a moment, do give your grandparents a call today especially if you haven't for a while. Don't just think about visiting them "soon" - make actual plans to visit them on a definite day and mark your calendar. ?
All they need is a little bit of your time and love.
?????
♥
Hi everyone, I'm Koe Yeet, a Malaysian television and film actress. Subscribe to my channel as I embark on my journey to figuring out Youtube, learn how to vlog and of course bring you to my shoots with me. Welcome to my life!
I may not be perfect, but at least, i am not fake ?
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INSTAGRAM : https://www.instagram.com/koeyeet/
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what is target 在 Dan Lok Youtube 的精選貼文
So, you want to start an online business. But where to start? What should you sell? What else do you have to consider? In this video, Dan Lok shares the 2 things you can sell online, as well as the 3 questions you have to ask yourself before starting an online business.
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Dan Lok has been viewed more than 1.7+ billion times across social media for his expertise on how to achieve financial confidence. And is the author of over a dozen international bestselling books.
Dan has also been featured on FOX Business News, MSNBC, CBC, FORBES, Inc, Entrepreneur, and Business Insider.
In addition to his social media presence, Dan Lok is the founder of the Dan Lok Organization, which includes more than two dozen companies - and is a venture capitalist currently evaluating acquisitions in markets such as education, new media, and software.
Some of his companies include Closers.com, Copywriters.com, High Ticket Closers, High Income Copywriters and a dozen of other brands.
And as chairman of DRAGON 100, the world’s most exclusive advisory board, Dan Lok also seeks to provide capital to minority founders and budding entrepreneurs.
Dan Lok trains as hard in the Dojo as he negotiates in the boardroom. And thus has earned himself the name; The King of Closing.
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He’s been in business for over 20 years and his results are not typical.
Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.
Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.
Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.
This video is about How To Start An Online Business.
https://youtu.be/LQ_Dc1DNRt4
https://youtu.be/LQ_Dc1DNRt4

what is target 在 Tina Yong Youtube 的最佳貼文
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