關於 just friends why don't we ，我們在網路上蒐集到這些相關的討論、資訊與評價

哈佛知識分享: 第三集(合共七集) What is competitive advantage? What is your value chain? 什麼是競爭優勢? 什麼是企業價值鏈?

仲記得我喺哈佛讀行政人員課程嘅時候，教授 Michael Porter 考考我哋, "In business, is strategy more important or excution more important?" 做生意，策略重要啲? 定執行力重要啲? 等陣同你解釋。

上兩集同你講咗你應該點諗「競爭」? 行業的五加一動力點影響你嘅利潤。今集同你分享下企業價值鏈點影響你的競爭優勢? 策略/執行力，邊個重要啲?

全文內容:

https://docs.google.com/document/d/10iTzUHyqrhcLvrfYHqZhu8tNpT-jnzKWVhVls09ciWk/edit?usp=drivesdk

。。。。。

My hobby 《星期六早餐會》!

七/八/九月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

7月/8月/9月份，逢星期六早上9時開始，約三小時半。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

www.edwinlee.com.hk
www.bwfund.com

聯絡李根興 whatsapp (+852) 90361143

。。。。。。。。。

先講何謂「競爭優勢」Competitive Advantage?

Michael Porter 話 "If you have a real competitive advantage, it means that compared with rivals, you operate at a lower cost, command a premium price, or both."

如果你有真正的「競爭優勢」，相比起競爭對手，你就有低啲嘅成本，或高啲嘅售價，或兩個都有。

"Competitive advantage is a relative concept. It's about superior financial performance." by Michael Porter

競爭優勢是相對的。 係代表你財務回報做得好過你同行的競爭對手。

唔單止做得好，而係要賺錢多過人。記住，上集我同你講:

"The real point of competition is not to beat rivals. It's to earn profits."

競爭，最重要唔係打低競爭對手，而係要賺錢!

何謂賺錢? Michael Porter 嘅定義唔係純粹睇個大數。 他話賺100蚊嘅公司，唔係一定叻過賺90蚊嘅公司。 因為話唔定賺100蚊嘅公司，佢就投資咗1000蚊，先賺100蚊。 但賺90蚊嘅公司，投資咗500蚊已賺賺到90蚊。 咁後者又何必再投資多500蚊，去賺嗰剩餘嘅10蚊。 因為呢500蚊可以投資喺第二度可能有更高回報，何必為做而做呢?

因此 Michael Porter 睇嘅賺錢，係 measured by ROIC (Return On Invested Capital) 資本投資回報。 即係話你放咗幾錢入去盤生意，equity and debt combined, 資本又好、借又好， 賺錢回報率有幾多呢?

例如，你開間茶餐廳，你自己放咗100萬入去，問銀行借咗100萬裝修，合共投資200萬。開業後，未扣除銀行利息及稅務 (EBIT - Earnings Before Interest and Tax)，每年就賺40萬，咁你嘅 ROIC (Return on Invested Capital) 就係40除200，等如20%。

如果你再另外開多一間， 道理上因為經驗多咗啦，總部人手成本一樣，額外投資金額應該就會少咗，開始有 economy of scale (經濟規模效益)，當今次只係投資160萬，回報一樣每年40萬。ROIC 就係 25%。

Michael Porter 話， 如果你每開一間，你嘅投資回報 ROIC 會因為 economy of scale (經濟規模效益)而提升，why not! 開多幾十幾百幾千間都得。

但如果你開到某個程度，每開一間，你嘅投資回報 (ROIC) 就下降。 例如依家總投資要成200萬，由於市場開始飽和，每年賺錢只得額外20萬，資本投資回報只得10%。Michael Porter 話咁又何必再開呢? 因為咁樣只會把你整體嘅 ROIC (資本投資回報率)拉低。

做得大，唔代表賺錢。唔好為大而大。有時 Small is beautiful. 細有細嘅美麗。

美國最賺錢嘅航空公司 Southwest Airlines, 睇下呢幅圖， 過去幾十年佢嘅嘢 ROIC (Return on Invested Capital)，上面黑色條線，一直保持行內最高， 行內其他航空公司平均係每年回報3.1%， Southwest Airlines 就能夠做到每年回報11.4%，高出同行2.7倍， 肺炎前年年賺錢。

Southwest Airlines 創辦人 Herb Kelleher 曾經講過 ”Market share has nothing to do with profitability. Market share says we just want to be big; we don't care if we make money doing it. In order to get an additional 5% of the market, some companies increased their costs by 25%. That's really incongruous if profitability is your purpose."

佢話:「市佔率往往同利潤率無關係。 市佔率只係講大， 但未必賺到錢。 有啲公司為咗攞多5%額外市佔率， 願意洗多25%嘅成本， 咁樣同做生意要賺錢嘅理念係互相違背的。」

我自己做商舖基金都係一樣，我成日都話:「我情願人少啲，賺多啲」，遠遠好過「人多多，每人賺少啲!」 人少啲， 社運肺炎，咩風浪都經過起。 人多， 一闊三大，一個浪冚，好易玩完。

記住我上面提過「競爭優勢」就係: 「相比起競爭對手，你有低啲嘅成本，或高啲嘅售價，or both!」 咁點樣同樣嘅產品或服務，你嘅回報就更高。

"Strategy choices aim to shift relative price or relative cost in a company's favor." by Michael Porter

策略的選擇，目的是向公司有利的方向把相對的價錢或成本調整。

咁點選擇呢? 就係睇你條 「Value Chain 企業價值鏈」啦。

"The sequence of activities your company performs to design, produce, sell, deliver and support its products is called the value chain. " by Michael Porter.

由產品的設計、生產、銷售、送遞、到售後服務，這個流程就叫做企業價值鏈。

"A company's value chain is the collection of all its value-creating and cost-generating activities." by Michael Porter.

企業價值鏈係由所有為客戶增值及令企業增加成本的活動總和。

睇圖，Value Chain 包括 Primary Activities 主要活動 and Supporting Activities 輔助活動。入貨、加工、出貨就係你服務顧客啲主要活動。 公司嘅架構、人力資源、科技應用就係輔助活動。Michael Porter 話如果你要贏人, 你就要明白你以上嘅價值鏈每一步、 每個活動、 每個細節對人客嘅價值製造 (value creation) 同相關成本 (cost incurred)。

要勝出，你有兩個選擇:

(1) Compete on execution. Better operational effectiveness. Perform the same activities as rivals, but execute better. Be better, be the best!

用「執行力」去贏人。每一步，設計/入貨/生產/出貨，都同爭對手差不多，但執行得更好、更快、更準。成個流程成本平啲，人客滿意啲。 等於一間茶餐廳， 落單準啲、上菜快啲、 炒餸好味啲。 但教授 Michael Porter 話咁就好似隻老鼠喺個圈入面，operational effectiveness, 跑快啲跑快啲 ，be the quickest, be the best! 但其實不斷地都喺個圈入面跑緊。長遠，人或老鼠，始終會攰， 你好啲，但人哋都會改善追上。競爭對手就遲早令你競爭優勢難以維續。

(2) Compete on strategy. Perform different activities from rivals. Meet the different needs of customers at lower cost or higher price. Be unique.

用「策略」去贏人。設計/入貨/生產/出貨嘅價值鏈，同行內其他爭對手唔同。 明白唔同顧客，有唔同需求。 用低啲嘅成本或者高啲嘅售價，or both, 去滿足佢哋嘅需求。做唯一! Michael Porter 話咁就會令你 好似隻老鼠咁，跑出個圈，走條捷徑，帶你想去嘅地方。 只是專注，長遠你嘅競爭優勢更容易持續。

例如， 美國嘅航空公司過去幾十年都係非常之難做嘅行業，1980年起，ROIC Return on Invested Capital 資本投資回報平均只得每年3.1%。

但我上面提及的西南航空 Southwest Airlines，佢過去幾十年，由(1) 訂票 (只用自己網絡，唔用 agent， 慳番啲手續費) 、(2) 機種 (只用一種波音737，方便機司培訓同保養， 唔似得其他航空公司乜飛機種都有)、(3) 坐飛機無飛機餐(慳返成本及方便清潔)、(4) 無編定座位 (先上機先揀位坐， 唂啲人快啲上飛機，早啲開機)、至 (5) No connecting flights 無轉駁航班 (只有直接 point to point， 唔使等你或你啲行李轉機)， 仲有更多更多， 成條嘅 Southest Airlines Value Chain 價值鏈嘅活動，都係同行內競爭對手唔同。 雖然機票售價平啲，但佢成本更加平。咁亦都解釋咗點佢能夠咁多年來平均嘅資本投資回報率 ROIC 高達11.4%，高過同行競爭對手近三倍。

我自己做商舖基金都係一樣， 都係 compete on strategy. 如果我純粹低買，高賣舖。 我只可以靠買得平過人，沽得快過人去賺錢。 但長遠好難持續跑贏大市的優勢， 一個社運肺炎冚埋嚟， 馬上冚旗。

呢條係我哋公司商舖增值嘅價值鏈 (insert graph)， 由投資者集資、買舖、解除 order /裝修/分契、至「服務式商舖」搵合適租客 (諗計仔幫佢做多啲生意)、至宣傳推廣出售商舖及「三大保證」售後服務， 加上公司基本設施、人力資源、科技應用、採購流程嘅配合， 我相信香港無任何一個商舖投資者同我哋一樣為商舖增值。 我係舖市要跑贏大市，都係靠呢條 Value Chain 價值鏈。包括，買賣我基金單位嘅交易成本，遠遠低過買賣成間舖。租我哋舖做生意嘅風險，都遠遠低過租間不知名、無人跟進的舖。

咁亦都解釋咗點解，我哋用咗五年時間，今個月就用基金買入咗港幣第一個「10億」舖，前後60間街舖。萬事起頭難，我相信第二個「10億」舖，大約兩年內會完成。

根據哈佛教授 Michael Porter，只要條 value chain 企業價值鏈夠獨特及專注， 好難有另一個競爭對手入嚟係香港街舖嘅層面打低我哋。好多人會嚟抄我哋嘅 business model 商業模式，但佢唔會做舖。 佢會做工廈、商廈、住宅、農地、骨灰龕位、大灣區、非洲、火星，但佢唔做香港街舖。 因為個地頭已經畀我哋霸咗，佢點做都唔夠我哋熟。 唔通我講話我要買1000間香港街舖，佢講話要買2000間，邊個人會信佢! 佢話500間就不如唔好講。

當然，教授話任何 good strategy 都需要 good execution，無好嘅執行力，所有說話只係空談。因此我成日話「持續性、持續性、持續性地執行」好重要。

Both strategy and excution are important. 好嘅「策略」及好嘅「執行力」同樣重要。 只有好嘅 「執行力」，無「策略」，你會賺到錢，不過好大機會係細錢。 加埋好嘅「策略」，配合好嘅「執行力」，大錢就會嚟!

你盤生意呢? 你條企業價值鏈 Value Chain 又係點呢? 同人哋有乜唔同? Are you competing on good execution or good strategy? 你係執行力上贏人、定策略上贏人? 點樣做到成本平啲或收費高啲，or both 呢?

有興趣一齊研究多啲點做? 聽多啲 Michael Porter，就來我七/八月份星期六嘅早餐會啦! 下集我再同你講 (4) What is strategy? How do you create value? 什麼是策略 ? 你如何創造價值?

全文內容:

https://docs.google.com/document/d/10iTzUHyqrhcLvrfYHqZhu8tNpT-jnzKWVhVls09ciWk/edit?usp=drivesdk

。。。。。

My hobby 《星期六早餐會》!

七/八/九月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

7月/8月/9月份，逢星期六早上9時開始，約三小時半。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

www.edwinlee.com.hk
www.bwfund.com

聯絡李根興 whatsapp (+852) 90361143

#michael_porter, #競爭策略, #企業競爭優勢，#價值鏈

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เป็นคำเตือนประกาศอย่างเป็นทางการล่าสุดที่อเมริกา ที่ให้ทุกคนรู้และระมัดระวังตนเองอย่างเข้มงวด (22/7/64)

- URGENT WARNING
- ********************
- USE DOUBLE MASKS COZ NEW COVID-DELTA
- IS DIFFERENT, DEADLY & UNDETECTABLE:
- With the new COVID DELTA VIRUS there is:
- NO COUGH
- NO FEVER
- Just a lot of:
- JOINT-PAIN
- HEADACHE
- NECK PAIN
- UPPER BACK PAIN
- PNEUMONIA
- GENERAL WEAKNESS
- NO APPETITE
- COVID-DELTA is of course, more Virulent and with a higher Death rate.
- It takes less time to go to extremes, Sometimes without symptoms.
- Let's be more careful!
- This strain does not live in the nasopharyngeal region, now it directly affects the Lungs, which means the "Windows", the periods of time are shorter.
- I have seen several patients without FEVER, without PAIN, but who report mild CHEST PNEUMONIA on their X-RAYS.
- NASAL SWAB TESTS are very often NEGATIVE for COVID-DELTA, and there are more and more false negatives of NASOPHARYNGEAL TESTS.
- This means that the VIRUS spreads and spreads directly to the LUNGS, causing acute respiratory stress caused by VIRAL PNEUMONIA.
- This explains why it has become sharp, more virulent and deadly.
- Please be more careful, avoid crowded places, keep a distance of 1.5m even in open places, use double masks, face mask and wash your hands often (and when coughing or sneezes) at the moment everyone is ASYMPTOMATIC.
- This * "WAVE" * is much more deadly than the first. So we have to be VERY careful and take * all kinds of precautions *
- Also be an alert communicator to your friends and family.
- Don't keep this information to yourself, share it as much as you can, especially with your family and friends

When people talk bad and treat others badly, they are projecting their negative behaviour, insensitivity and cruelty because they have something wrong with them. It's a reflection of their unhappiness, insecurity and inadequacy in their life.

Dealing with negative and toxic people is common in our lives, it can be our friends, colleagues, family members and random people or strangers who come to you when they need something or trying to get to know you.

If a person behaving negatively, disrespectful, disregard feelings, ignore boundaries and continue to talk and treat you in a harmful or hateful way, let these people go. Some people are evil, hateful, spiteful, sneaky and try to use people for their benefit.

Some people stand up to bad behaviour and choose to do nothing about it. Some people behaviours are one of the reasons which may constitute why animals are far better than humans.

For me, I may be nice and I treat people to the best I could. But if you continue to disrespect, use, rude, manipulative, envious, vengeful, cynical, bully, fake and all the negativity and cruel behaviour, I will not tolerate it. There are no rooms or vacancies for these people in my life.

I'm not naive, I know things, I know what I want and I only respect people who are total genuine with me. If you need help, do it properly. If you want to talk or ask things, do it nicely. Never assume. People's life is not your business. Always think then say and act accordingly. Behave appropriately. Be mindful. Change for the better.

If you are behaving negatively because you were once destroyed, stop destroying other people just because you want them to feel the same. Change your behaviour, be more matured, find wisdom and peace.

To those people who have handled many people in their walks of life, they are people who are willing to change and they are people who refuse and don't want to change for betterment. Truth be told, you can't change everybody. You can't expect everyone to be kind.

Time is limited. If we are still breathing, we still can fix what's wrong and improve our behaviour and quality of life.

Have some respect for yourself to become a better person.

Hello friends! Today we're going to share with you how to make the super fluffy but light in the texture American style pancakes.
The pancake's shape and structure varies worldwide. But fluffy American pancakes are on my A-list. Everybody loves pancakes because they're so easy to make, but NOT THAT EASY. I mean if you want to make the most delicious one.
So we did some research to find the recipe. New York Magazine has voted Clinton St. Bakery Co’s pancakes are the best in New York city twice, so no doubt, we tried their recipe. And we love it. They are rich in flavor but light in texture. Super Yummy. Their pancakes are famous for a reason.
In this video, we’ll share the secret of these pancakes step by step, and how to make the fluffy texture (almost like a cake). They are great for a weekend brunch, and we strongly recommend topping with maple butter and blueberries compote. Of course you can also add some crisp fried bacon with it, they are a classic American breakfast dream team forever :). Wow~so enjoyable. Every day should start like this.

📍 Please follow me on Instagram: https://www.instagram.com/sweetdumplingofficial/
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How to make blueberry pancakes
☞  Yield: 8~10 servings, using ¼ cup to scoop the batter

✎ Ingredients
📍 pancake
all purpose flour 160g
milk 220g
baking powder 6g
granulated sugar 70g
salt 2g
unsalted butter 58g, melted
egg 2, M~L size
vanilla extract 2g

📍 maple butter
maple syrup 160g (about 1/2 cup)
cold unsalted butter 110g, cubed (about 1/2 cup)

📍 blueberry compote
fresh or frozen blueberries  178g (1 cup)
granulated sugar   22g (2 tbsp)
lemon juice 5g (1tsp)

✎ Instructions
📍 pancake
1. Sift flour and baking powder together into a large mixing bowl. Then add sugar and salt and mix well.
2. Separate egg yolks from egg whites. Add vanilla extract, milk and melted butter into yolks bowl, and whisk until combined.
3. Beat the egg whites by electric mixer or by hand with a whisk until foamy, then add sugar in 3 batches and continue whisking until they reach medium soft peaks.
4. Pour the egg yolk and milk mixture into the dry mixture, just mix until the flour is dissolved, the batter will be slightly lumpy. Don't over mix it.
5. Next, gently mix half of the whipped whites into the batter, using the whisk to mix from the bottom, then add the rest of the whipped whites and keep folding it in, but no need to fully incorporate.
6. Heat the griddle until hot about 190°C. Drop half cup of pancake batter on the griddle to test the temperature and let set. Once bubbles form and pop, flip it. If the color is nice, the heat is enough. (A common mistake many people make is they don't heat the griddle enough, which is why we need to test the first one.) BTW, if you prefer the crispy on the edge, you can grease the hot surface with a little oil or butter.
7. Add 1/4 cup pancake batter, as the pancake cooks, you will see bubbles start to form on top, once the bubbles pop and become holes, it's time to flip. (3~3.5 mins per side)
8. Repeat the process with remaining batter, you can add some blueberries on top to create fruit flavor. Cooking several pancakes at a time. Transfer cooked pancake to a plate and garnish with confectioners’ sugar on top. Serve warm with maple butter and blueberry compote. Enjoy! To keep the pancakes warm while you make more, you can preheat the oven to 50°C and transfer cooked pancakes in to keep warm.

📍 maple butter
1. Heat maple syrup in a small saucepan over medium heat.
2. Add cold butter to warm syrup (never bring to a boil), whisking until sauce is smooth and all of the butter is incorporated. Maple Butter can also be kept refrigerated for up to two months. Reheat before using.

📍 blueberry compote
1. Simply combine blueberries, sugar and lemon juice in a small pot over medium-low heat, stirring continuously.
2. Once cooked, simmer for 4-5 minutes, keep stirring until a thick mixture has formed.
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Chapter:
00:00 opening
00:35 Ingredients
01:20 Preparation
03:49 Meringue(medium soft peaks)
04:48 How to make pancakes batter
06:17 How to cook pancakes(Blueberries and original)
08:28 How to make Maple Butter
09:53 the best ever pancakes
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#pancakes
#ClintonStBakingCo
#easyrecipes

【無聲的嘆息 The Silent Sigh】I wrote this song about 18 months ago, 4 months after my breakup, never had the chance to post it because I was practicing my singing part, never nailed it so bailed it.
For those of you who don't know me well, including my close ones. I have been through 7 relationships, which means I fell in love 7 times. Every time I go through a breakup I repost this "People come and go, most of them just walk by. Life moves on. But some day I wish just one will stop by. Then, life goes on."

I don't stop. I don't stop working, I don't stop learning, I don't stop loving. I will always love hard and always harder. Love myself, love my family, friends. Love everyone, love those whom do not feel, love those who temp me to fall the most. For love has no limit, and knows no boundaries.

I am who I am.

Thank you for everyone who was a part of this relationship, may grace fall upon you like it has to me.

【無聲的嘆息 The Silent Sigh】Lyrics
you said you love me,
You said you care,
Seeing your text makes me feel you are near.
就像你的呼吸 輕踩踏旋律 此時此刻
溫柔的在我心裡 烙印下你的每刻
Happy moments is all I remember.
I mean forever, Almost got there.

Time flies, and there goes two years.
Told me to move to Paris,
I said I was scared.
I have no money
I'm not sure
But you said we can share.
No more fear
而我信了
還有彼此陪著

(C)
When the sky is blue
When the street reflects the moon
It is so beautiful
卻少了些什麼

When the sky is blue
When the street reflects the moon
It is so beautiful
還有什麼好在乎
I pray that love would come true.

-V2-
June 23rd,
We said goodbye at the airport,
you left with tears.
Hoping we would meet again in a different air.
I said don't worry, I'll be there.
我信守諾言來到巴黎
獨自一人遭受眾人質疑
我從不懷疑自己
雖然預想到了
但一切向我衝來時
我還是怕了
You are no longer there
Disappeared
And I can't find you anywhere
那並不是你的錯
但我還抱著希望祈求過
I'm stressed out, I'm pulling out my hair.
Never thought that would be the last time we felt for each other.
Please God, tell me Why life is so unfair,
Maybe I was just the missing puzzle of why you fear.

-RnB-
It's been a while,
You know?
I still miss you
I miss your ironic smile
I miss the way you look at me acorss the aisle
In your eyes 愛存在

You know?
I still think of you,
I don't want to but I just do,
I think of you when I'm alone,
when I'm walking to school,
before I close my eyes to snooze.

You know?
沒有你的巴黎
少了點浪漫氣息
那些一起的憧憬
暫時停留在心底
I never thought I would lose.
Lose my sleep, my mood
But never you...


請關注👉https://youtu.be/MOzeapwmDrk

STREAM UNDEFINED: https://lnk.to/UndefinedDontCallMe

–––
Music & Lyrics: Benji Cormack, Elise Go
Production: Benji Cormack, Elise Go
Mix & Master: Tom Iannello
Horn Arrangements: Elise go, Ethan Santos
Trumpet: Scott Bell
Tenor Sax: Kyle Zimmerman
Trombone: Ethan Santos

–––

This is my f*ck you song !!

–––
Lyrics:
Shoulda seen the writing on the wall
Didn't want to, didn't want to
Never cared enough to take my calls
Made excuses, why you put me through this

My friends kept tellin' me
But I did not believe
Your bullshit came for free
But it's, too late to run away
But now at least I know

Don't call me
Don't call me yours
If you don't even care no more
So undefined
Fucked with my mind
If you don't even care
Don't call me yours

Oooo undefined were we (don't call me, don't call me, don't call me)
Oooo undefined were we (Don't call me, don't call me, don't call me, call me yours)

Made me think that what we had was real
Were you lyin'
Were you fakin' it
Told me all the things I wanna hear
But you were hidin' (hidin', hidin')
Were you feelin' it

My friends kept tellin' me
But I did not believe
Your bullshit came for free
But it's, too late to run away
But now at least I know

Don't call me
Don't call me yours
If you don't even care no more
So undefined
Fucked with my mind
If you don't even care
Don't call me yours

Oooo undefined were we (don't call me, don't call me, don't call me)
If you don't even care, don't call me yours, yeah
Oooo undefined were we (Don't call me, don't call me, don't call me, call me yours)
Oooo undefined were we
Oooo undefined were we

Don't call me
Don't call me yours
If you don't even care no more
So undefined
Fucked with my mind
If you don't even care
Don't call me yours
Don't call me
Don't call me yours
If you don't even care no more (if you don't even care no more)
So undefined
Fucked with my mind
If you don't even care
Don't call me

Called me all these pretty words (your your yours)
What you did ain't what I heard be real with me (your your yours)
You don't even care
Done with all your schemin' ways
I'm just gonna have to face the truth 'bout you
You don't even care
Don't call me
Don't call me, yours
If you don't even care,
Don't call me

–––

Directed by Jordan Hwang
IG: @jordanhwang
Website: http://www.jordanhwang.com

–––

Credits:
Director / Producer / Editor: Jordan Hwang
Director of Photography: Darren Samuels
Production Designer: Olivia Amalia Temblador Ferguson
Key Grip: Sam Kim
Gaffer: Wooho Kim
Art Dept: Gabe Ferguson
Hair: Erica Ishiyama
On Set Photographer: Bert Alexander
Logo: Emmanuel Guzman

SUBSCRIBE FOR MORE: http://bit.ly/2sGrt1u

–––

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