[Warning: some viewers may fine the images disturbing]
https://focustaiwan.tw/video/004337637
In Taiwan, tens of thousands of animals have been used in often cruel laboratory experiments so that food companies can make claims about their products' benefits to health and safety. In many cases, the government does not require animal experiments and actually prefers human studies because they are more accurate, but many companies think that's too costly or time consuming. As a result, consumers unknowingly consume food, beverage and health supplements that have been experimented on animals in inhumane ways.
In April, however, the U.S.-based animal rights group - People for the Ethnical Treatment of Animals (#PETA) - convinced Taiwan's Food and Drug Administration (TFDA) to ban two types of experiments it had previously recommended for use to make anti-fatigue claims for marketing food and beverages.
In May, PETA also convinced one of Taiwan's biggest health food companies, Standard Foods Corp., which makes PepsiCo's Quaker oats and many products, to stop conducting #animaltests not required by law.
Despite these victories, PETA says there are still several types of cruel animal experiments allowed by the TFDA and many Taiwanese companies continue to use animal experimentation instead of safe and more effective human studies.
PETA has written to 19 other major health food companies in Taiwan that it said collectively force-fed, electroshocked, drowned, starved, bled, poisoned, dissected and/or killed more than 8,000 animals over the past two decades in laboratory experiments not required by law, and launched an online petition urging them to ban this archaic practice.
Hear one PETA scientist describe what happens to the animals and how you can help end such treatment of animals.
同時也有10000部Youtube影片,追蹤數超過2,910的網紅コバにゃんチャンネル,也在其Youtube影片中提到,...
「rights of consumers」的推薦目錄:
rights of consumers 在 Focus Taiwan Facebook 的最佳解答
A worker decorates a stall at the "#BuyLocal" fair held to mark #WorldConsumerRightsDay at Huashan 1914 Creative Park in Taipei on Monday.
https://focustaiwan.tw/photos/20210315ENP0001m
rights of consumers 在 浩爾譯世界 Facebook 的最佳解答
【Wesley's 大世界小知識
可樂原本是古柯鹼藥水?】
嘿~你知道嗎?
古柯鹼曾經是可口可樂的重要成份!
但別擔心~
後來的可樂早已不含古柯鹼了
想瞭解Coke的來龍去脈嗎?
來看CNN的可口可樂專訪報導
完整的 #CNN課程 上線了
9/21前優惠 #倒數最後一日🔥
>> https://9vs1.com/go/?i=11b9bdef1475
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1885年
可樂最初是由藥劑師 pharmacist
約翰潘伯頓發明來當糖漿 syrup
(如果藥水都這麼好喝就好了~)
它的主要成份包含:
含古柯鹼的古柯葉 coca leaf
跟含咖啡因的可樂果 kola-nut
所以才會取名叫可口可樂 Coca-Cola
簡稱可樂 Coke
(可不能用來叫百事可樂 Pepsi 喔)
後來有一位精明的 (savvy)
商人艾薩坎德勒看見這項產品的潛力
他取得可樂配方的獨家所有權 exclusive rights
於1892年成立現今的可口可樂公司
(The Coca-Cola Company)
並訂出了有效的成功行銷策略
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Over the years, Coke's advertising strategy has been a winning formula driven by the brand's ability to connect with consumers through strong storytelling.
多年來,可口可樂的廣告策略一直有一套非常有效的方法,就是運用這個品牌以生動的敘事連接消費者的能力。
怪不得皮克斯動畫工作室 Pixar
總說「故事為王」呢!(Story is king.)
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來回顧今天的學習單字吧:
-pharmacist: 藥劑師
-syrup: 糖水、糖漿
-coca leaf: 古柯葉
-kola-nut: 可樂果
-savvy: 精明
-exclusive rights: 獨家所有權
-advertising: 廣告
-strategy: 策略、戰略
-formula: 公式、配方
-storytelling: 敘事、說故事
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最後來聽聽可口可樂公司
行銷傳播資深副總的洞見吧:
“Our position on the cola war is two strong competitors make for a more viable industry. So we always want to compete against a healthy, strong, viable competitor or set of competitors.” - Wendy Clark
「我們在可樂戰爭上的立場是,兩個強大的競爭者可以讓產業更有活力。所以,我們總是希望與一個或一群健全、強大、穩健的對手競爭。」- 溫蒂克拉克
可口可樂因為跟百事可樂競爭
才能持續壯大氣泡飲料產業 soft drink industry
果然不論對企業或對個人成長來說
「寫作敵人、讀作朋友」的競爭伙伴
是絕對不可或缺的啊!
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想聽更多國際品牌的故事嗎?
9/21前優惠 #倒數最後一日🔥
了解更多 >> https://9vs1.com/go/?i=11b9bdef1475
記得別把 Pepsi 叫成 Coke(被叫錯名字可會生氣呢)
那你還想得到哪些知名品牌的「競爭伙伴」呢?
#Nike對Reebok #Apple對Microsoft
#Sony對Samsung #Sony對Philips
#Sony對Nintendo #尤其是PS5對Everybody... 😁