Founders have to wear a variety of hats and prioritize which information or tools to use. When it comes to marketing, automation and other AI features may be crucial in making or breaking the company's potential and performance. Time and money are some of biggest factors that startups save on when they decide to implement AI in their marketing efforts.
For the AW#17 batch, AppWorks accepted 20 AI teams working on interesting solutions leveraging different types of AI. Some of these teams are creating marketing platforms/tools that are using AI to power their platform. For example, frm.ai is working on an AI-related fan relationship management tool for enterprises to build better relationships with their fans online.
What this all means is that marketing is going through a transformation that's supercharged by the amount of data that each company is able to collect from their users. With this data, startups can improve decision-making, increase personalization, offer better customer service, and target more specific audiences in order to grow quickly and drive sales. Read on to find out more!
Follow AppWorks for more AI- and marketing-related topics!
