關於 customers engagement ，我們在網路上蒐集到這些相關的討論、資訊與評價

Ready to upgrade your growth marketing skills?​
On May 10th (MON), Taiwan Startup Stadium 台灣新創競技場 and HubSpot are teaming up presenting you Sale & Marketing - Growth Bootcamp For Startups​
​
Don’t miss out the chance to join this 3-day bootcamp to enhance your startup #GrowthChallenge (did I mention it’s completely free 😜). ​
​
🔐 Day1 May 10th | #Sales​
- Structuring Pipelines & Leads​
- Position Content to Sell Better​
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🔐 Day 2 May 17th | #Marketing​
- Acquire Customers with Content​
- Email Marketing, Personas & Buyers Journey​
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🔐 Day 3 May 24th | #Metrics & #Tools​
- Sales and Marketing Dashboards​
- CRM, Email Marketing & Automation Setup​
​
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🔥 Sign-up Form: https://bit.ly/3wJe0D1​
🔥 Request Form: https://bit.ly/3uAlhTP​
(*This will help us craft the content and draft this engagement session to have the most impact on your growth.)

Ready to upgrade your growth marketing skills?

On May 10th (MON), TSS and HubSpot are teaming up presenting you Sale & Marketing - Growth Bootcamp For Startups

Don’t miss out the chance to join this 3-day bootcamp to enhance your startup #GrowthChallenge (did I mention it’s completely free 😜).

🔐 Day1 May 10th | #Sales
- Structuring Pipelines & Leads
- Position Content to Sell Better

🔐 Day 2 May 17th | #Marketing
- Acquire Customers with Content
- Email Marketing, Personas & Buyers Journey

🔐 Day 3 May 24th | #Metrics & #Tools
- Sales and Marketing Dashboards
- CRM, Email Marketing & Automation Setup

-----
🔥 Sign-up Form: https://bit.ly/3wJe0D1
🔥 Request Form: https://bit.ly/3uAlhTP
(*This will help us craft the content and draft this engagement session to have the most impact on your growth.)

3days FREE challenge: Double Your Customers in 2021

Day 1: Tuesday, April 6 – Attract and Convert Browsers into Followers and Customers

Day 2: Wednesday, April 7 – Dramatically Transform Your Sales, Business, and Income in 2021

Day 3: Thursday, April 8 – Double Your Sales & Get Oversubscribed with Raving Fans

You can win amazing prizes in 3 categories...

Engagement
Authenticity
Best Marketer

Prizes

Landing page/Sales page Audit ($297)

30 days access to Masterclass Momentum/ Mom Boss Academy ($197)

Media Plan Template for your Online Launch (worth $97)

The winners will be announced after the Challenge in the Facebook Group!!

Register yourself now to secure your spot ⤵️
www.digitalstartup.academy/

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

To my dearest friends on Youtube

Two weeks ago, Tim and I flew to South Korea to take our Pre-wedding photos. We promised we would share our journey together with you guys so here is the official video of our pre-wedding photoshoot.

We want to say a BIG thank you to the SA Wedding team who handled everything from accommodation, transport, interpreting, dress fitting, makeup, hairstyling to our photography/videography. You captured such beautiful photos for us and we are completely over the moon. You have all been so friendly to us and we are so glad we made the trip to Seoul. Definitely worth the trip! We're very happy customers and would definitely recommend them to anyone.

Just a little heads up. We aren't paid to do this video. We found SA Wedding when we went to a Wedding Expo and we decided to pick them to do our pre-wedding photography. We honestly weren't sure if our photos would turn out well or not. We just hoped for the best but came home pleasantly surprised.

BIG Thank you to the videography team of SA Wedding for shooting and editing these wonderful scenes for us.

You can check out the SA Wedding Facebook page below:
https://www.facebook.com/saweddingkorea.page

What Are Pre-Wedding photos?
Some of you are baffled with what 'Pre-Wedding' pictures are. You know what engagement pictures look like but you're unsure what Pre-Wedding pictures are. Well, its basically a type of photography that's very popular especially here in Asia. Brides and grooms understand how weddings can be very rushed so in order to have the pictures perfect and tailored to your own style-,you go for the "pre-wedding approach" which is the more themed photography. A lot of times, people like to dress up for it but you can definitely wear casual clothes too (we also did casual shots ^^). Of course, pre-wedding photos shouldn't be compared to actual wedding day photography since those photos are already special in it's own way. I already picked my actual wedding dress which Tim isn't gonna see until the big day. However, I'm keeping it secret because I want to surprise him, not due to superstition. In a nut shell, your pre-wedding photos can be ANY way you want. I've seen pre -wedding photos of couples under water, sky diving and much more.


Music: Beautiful in White by Shane Filan. This beautiful song moved me to tears when I was sitting on the bus. I felt like an idiot but now we know what song we may even dance to for our wedding night. Nothing like a beautiful song from a fellow Irish artist.

When's the big day?
We're already in November!!! Only 9 months to go until our big day! Tim and I are getting married 11th August 2013. It will be our 10th year and 10th day together so it will be even more special indeed. Thank you so much again for sharing these beautiful moments with us. Your blessings mean the World to us.

YEY! Here's a detailed website post of our Pre-Wedding (with pictures and lots of information):
http://www.bubzbeauty.com/bubbi-likes/361-our-prewedding.html

Much love, Bubz (and Tim) xx

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Check out the Bubzbeauty website. A place for Beauty, Life, innovation and Inspiration:
http://www.bubzbeauty.com

Follow me on Twitter:
http://www.twitter.com/bubzbeauty

Subscribe to my Vlog channel:
http://www.youtube.com/bubzvlogz

Connect with me at the Bubzbeauty Fanpage where I chill n catch up with you guys ^^
http://www.facebook.com/ItsBubz