🙋♀️AIT女性創業學院將和Facebook臉書 #SheMeansBusiness計畫合作,於9月29及30日在台北舉辦最後兩場數位行銷工作坊!!
經緯廣告科技通路夥伴副總李中琪將在29日分享如何用業務目標設計廣告,Facebook大中華區代理商業務總監柳怡芳,以及每日e錠跨界思維品牌創辦人林佳柔,將在30日分享如何善用Instagram接觸到客群以及IG經營漲粉攻略。
九月初已舉辦的兩場工作坊聚焦粉專貼文策略及有效的廣告內容,直播回播已有數萬次的觀看紀錄並大受好評。如果妳也是有興趣提升行銷技巧的女創業家,這些工作坊非常適合妳!
現在就報名臉書直播場次:
👉9月29日 https://pse.is/3nlxcr
👉9月30日 https://pse.is/3mz9bj
🙋♀️AIT and the Academy for Women Entrepreneurs will hold the last two digital marketing workshops in partnership with Facebook’s #SheMeansBusiness campaign in Taipei on September 29 and 30. AdHub Vice General Manager Zhong-Qi Li will speak at the September 29 workshop on how to use advertising to meet business goals. Facebook Agent Business Director Yi-Fang Liu and DayDayDing Founder Jia-Ro Lin will speak at the September 30 workshop on ways to reach target audiences on Instagram and strategically increase Instagram followers. The first two sessions in early September, focused on generating effective content, received tens of thousands of views. If you are a woman entrepreneur interested in sharpening your marketing skills, these workshops are for you!
To register for the workshops, visit:
👉https://pse.is/3nlxcr (September 29)
👉https://pse.is/3mz9bj (September 30)
The workshops will also be live-streamed on Facebook.
#AWEinTaiwan #AWEnergized #AWE
同時也有17部Youtube影片,追蹤數超過643的網紅Dickson Chai,也在其Youtube影片中提到,Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...
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advertising campaign 在 Annie G Chan Makeup Centre Facebook 的最佳貼文
Posted @withregram • @believeinu.biu Believe In GADGET #BelieveInGadget
Samsung Galaxy Z Fold3 and Flip3 5G Advertising Campaign - Behind the Scene with Z Series Ambassadors, MIRROR
#Samsung #SamsungHK #SamsungMobileHK #WithGalaxy #GalaxyZFold3 #GalaxyZFlip3 #5G #Foldable #GalaxyBuds #Mobile #SmartPhone #HongKong
@samsungmobile @samsungmobilehk @mirror.weare @keung_show @ansonlht @iancychan @_kisang_ @edanlui @jeremylaous @llokmann @stanleysc_ @altonwongz @frankie729 @jeremy_0908 @tiger_yny
#BelieveInU #BIU #BelieveInSamsung
Makeup by @circlexoo @kwankwanchung @kissgermany @dearcori @annieg_makeup
advertising campaign 在 Gucci Facebook 的精選貼文
Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Featured in the campaign, shot by Mert Alas and Marcus Piggott, are band Måneskin and model Kristen McMenamy. Creative director Alessandro Michele, art director Christopher Simmonds.
Music:
‘I WANT YOU’
(Leon Ware, Arthur Ross)
© 1974 Almo Music Corp./ Jobete Music Co., Inc.
Licensed by Universal Music Publishing Ricordi Srl.
Artist: Madonna, Massive Attack
℗ 1995 Universal Music Italia Sr
advertising campaign 在 Dickson Chai Youtube 的精選貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
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advertising campaign 在 志祺七七 X 圖文不符 Youtube 的最佳貼文
▸ 本集廣告與 開學文化 合作播出
上街頭抗議,除了走路吶喊,你還可以⋯⋯
唱歌?跳舞?打枕頭大戰?!
今天要跟大家分享這本書籍——《街頭精神:抗議及惡搞的力量》!作者以幽默的筆法,收錄了世界各國曾出現過的各種「幽默」的社會運動,如果你對於政治、社會運動的議題有興趣,就不要錯過這本書啦!
紙本書訂購:
👉 https://lihi1.com/cAjWn
《街頭精神:抗議及惡搞的力量》電子書訂購:
👉 https://lihi1.com/TCCAa
輸入折扣碼:shasha77,即可享有 75 折優惠!
#街頭精神 #開學文化
本集節目內容由志祺七七頻道製作,
不代表 開學文化 立場。
✔︎ 成為七七會員(幫助我們繼續日更,並享有會員專屬福利):http://bit.ly/shasha77_member
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✔︎ 來看志祺七七粉專 :http://bit.ly/shasha77_fb
✔︎ 如果不便加入會員,也可從這裡贊助我們:https://bit.ly/support-shasha77
(請記得在贊助頁面留下您的email,以便我們寄送發票。若遇到金流問題,麻煩請聯繫:service@simpleinfo.cc)
#UncleRoger #MikeChen #China
各節重點:
00:00 前導 Intro
01:44「街頭精神」廣告段落 Advertising Section
03:27 是個輪子 It's a wheel
05:15 牆內誠懇的「罗杰叔叔」Sincere "Uncle Roger" inside the wall
06:34 牆外引發的退訂運動 Unsubscribe campaign outside the wall
08:09 一些不同的角度 Some different perspectives
10:02 我們的觀點 Our view
11:15 提問 Question time
11:40 結尾 Ending
【 製作團隊 】
|企劃:冰鱸
|腳本:冰鱸
|編輯:土龍
|剪輯後製:絲繡
|剪輯助理:歆雅
|演出:志祺
——
【 本集參考資料 】
→Uncle Roger YouTube頻道::https://bit.ly/3idTGmh
→Uncle Roger DISGUSTED by UGLY DUMPLINGS:https://bit.ly/38HRMqX
→Mikey Chen-The IMPORTANT Things in My Life:https://bit.ly/3qeIvfY
→Mike Chen 2020.06.04 IG貼文:https://bit.ly/3qnw29G
→Uncle Roger Twitter:https://bit.ly/39xSdn1→Uncle Roger IG:https://bit.ly/3qnWGiU→Uncle Roger 微博道歉文:https://bit.ly/3oKbIyU
→‘Uncle Roger’ apologises and deletes video featuring fellow YouTube star who criticised China:https://bit.ly/3bGS6be
→‘Snubbed’ YouTuber urges ‘Uncle Roger’ comic Nigel Ng to research Communist Party after joint vid deleted over China criticism:https://bit.ly/2MVIOxJ
→Uncle Roger comedian pulls video with anti-Beijing food vlogger Mike Chen from Strictly Dumpling – but draws a backlash:https://bit.ly/3stIOWf
→炎上事件簿-【不敵人民幣壓力 羅傑叔叔向小粉紅道歉】:https://bit.ly/3ifXW4K
→嗨呀~「Uncle Roger」合作對象被起底批評中共,迅速下架向中國粉絲致歉:https://bit.ly/3oLX1LS
→膝蓋比蛋炒飯還軟!羅傑叔叔急刪爭議合作影片致歉:https://bit.ly/2N1dCNz
→Mike Chen - LinkedIn 頁面:https://bit.ly/3oKtsuc
→Mike Chen: Here’s what it takes to become a YouTube star:https://bit.ly/38MIMAZ
→‘Strictly Dumpling’ YouTuber Mike Chen’s best and ‘most expensive’ food day ever:https://cnb.cx/3oKbTdy
\每週7天,每天7點,每次7分鐘,和我們一起了解更多有趣的生活議題吧!/
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106台北市大安區羅斯福路二段111號8樓
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advertising campaign 在 Trắng Youtube 的最讚貼文
#trangtv #trongtrang #henho
Mùa lễ hội cuối năm này, bạn đã có ai bên cạnh chưa? Dù câu trả lời là gì, Trắng TV cũng mong video này sẽ là động lực cho những cô gái của chúng ta, hãy chăm sóc bản thân để luôn sang-xịn-mịn-thơm, tự tin kiêu hãnh vì tình yêu sẽ gõ cửa bất kì lúc nào.
"7/10 cô gái tin rằng sẽ gặp định mệnh của đời mình ở tình huống đời thường bất ngờ" nên nhớ chuẩn bị kĩ càng, hoàn thiện bản thân, cẩn thận một ngày ra đường "vấp" phải chân ái nha.
thêm hashtag campaign
#TrangTV #Enchanteur #chonmuihuong #duocnguoithuong #mualehoi
?? Tham gia group: Chuyện TRẮNG để chia sẻ câu chuyện của chính bạn và có cơ hội trở thành nhân vật của TRẮNG TV nhé!
https://www.facebook.com/groups/trangtvclub/
More information about Trắng TV:
► Youtube: http://bit.ly/TrangDenTV
► Fanpage: http://www.facebook.com/trangdentv
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► TikTok: https://www.tiktok.com/@trangtv.tiktok
Contact for Advertising, Sponsorship, Cooperation:
? Hotline: 0974 605 217 (Mr.Thuận)
? Contact Mail: contact@orionmedia.vn
? Website: http://orionmedia.vn
© Bản quyền thuộc về Trắng TV
© Copyright by Trắng TV ☞ Do not Reup
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